Friday, 12 January 2007

Article Marketing is all about Titles.

Article Marketing is all about Titles.
By John Caldecott.

For the many authors who do not yet know how to make Article Marketing work for their

business, they are actually wasting all their time and efforts. A total waste.

Why? Because even though you are producing quality articles, they are not really getting

near enough your targeted market.

For those who have been taught about copywriting outside the online world, they would know

that the title or headline is one thing that will determine if the content will be

successful or not.

In books, for example, the first thing that people see is the title. And people, being

critical, have the tendency to judge the whole book just from the title. They will even get

to the point where the headline alone will make them buy or not buy that book. This is the

same thing with online print ads.

But it is a different case with article marketing. In article marketing, your articles are

targeted to audiences that have an interest in them. This is the basic idea behind

distributing one online. You have to make sure that your article marketing will be seen

consumers and potential consumers alike.

One of the most common misconceptions about articles online is that people will just read

them at random just like they do with books or any printed materials they see offline.
So with article marketing, you are assuming that people will just randomly check out your

article once they see it posted.

This is wrong. Visitors online do not just chance upon anything on the Internet. They are

there in the first place to look for or they need something. When looking for the things

they need, they do not just get into the first website they see.

Most of them will probably use the search engines to achieve what they are looking for.

Chances are, they will choose one of the more popular search engines and type in the

keywords related to the topic they need there. Then the search engines will display the

results found.
Your goal now in article marketing is for your articles to be prominent in the search


How do you make this possible?

By using the right title.

The success of your article will be based on the first 3-4 words of your title. It will

determine how much traffic your article will get back to your website. This can only be

attained when you have created keyword-rich titles that will match the most common keywords

related to your content.

To know what are the rich keywords and the right ones that you should use for your

articles, it would be best to use a keyword research tool. Some of this software is free

but some are not. Try to look for the sites that are offering this software. It will prove

to be a valuable tool needed for successful article marketing.

It is vital that you learn and understand how to go about keyword research whether or not

you are using a web-based research tool or not.

When choosing a headline or title for your article, try not to include rubbish characters.

These are quotes, asterisks or anything that search engines will find difficult to

understand. You would not want them to discard your articles totally just because they

cannot make any sense out of your title.

Also, do not get into some of the search engine spam technique of giving out keyword-rich

titles that are in no way related to your articles. You will just get into big trouble once

the search engines have filtered out people doing these things.

If you want to get the most out of your article marketing strategy, you must master keyword

research so that you can make keyword rich and clever article titles or headlines.
Your pay off will be huge amounts of traffic to your articles and website thanks to the

search engines who love reading titles.

There is really no great secret to having a successful marketing strategy. Once you know

some of the important factors that are needed to make it work, there will be no stopping

you from getting the customers you want and the search engine position you sought.

Godbless, John Caldecott.
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