THE POWER OF WORDS - By John Caldecott
It is a known fact that a business could never be successful without the aid of advertising. In fact, it is considered as the lifeblood of almost all kinds of businesses. That's why sellers and entrepreneur wannabes on eBay understand the impact of an effective advertising technique on their items listing.Basically, the sale of an item on eBay is dependent on the so-called eBay keyword program. This program asserts the fact that the probability of an item to be sold is based on the keyword used by the seller.The eBay keyword program suggests that the maximum number of keywords to be used in an eBay ad is 100, the least is 50. This is because the essence of the description of the product or the ability of the ad to promote the item against a thousand similar items is lessened.This does not necessarily mean that the sellers will also limit the amount of keywords that they will use. The eBay keyword program further suggests that the number of keywords should be congruent to the identity of the product. That is, it should be very specific even down to the last details of the product. For example, one seller may make his or her descriptive title and ad using the word "mobile phones". Then, another seller posts the same item but used the words "Sony Ericsson mobile phones". And lastly, another seller does the same but used the words "Sony Ericsson k700i". Applying the keyword principle, the third seller will most likely gain more exposure than the other two, such that when a person search for a Sony Ericsson k700i, that person will most likely be lead to the third seller's listing.Choosing the best category for the product is another effective advertising technique.There are those online shoppers who search items on the category first. The reason behind this is that they don't have any specific product in mind. For example, a buyer may be looking for a mobile phone but doesn't know what brand to have. So, it's a must that the seller places his or her item in a category that is active or is frequented by most buyers.But the most important advertising technique of all when selling an item on eBay is to create a sales pitch that comes from the heart. Clichéd as it may seem but, in reality, it is the basic concept of selling. A good seller believes on the product that he or she is selling, other wise, he will have a hard time convincing people of he personally doesn't accept it as true.