Sunday, 8 July 2007

Here's Why Paying For Your Traffic Is A Smart Move

Here's Why Paying For Your Traffic Is A Smart Move
By John Caldecott.

There are so many success stories you will hear about businesses making it good in the internet. The troubling thing

is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully

launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most

importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of

hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs

customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk

in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the

greater of number that do come in to browse your merchandise, the greater number of people that will buy your

products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to

make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen

percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to

make money. Advertising is the key. The more people that knows that your site exists; the more people would of

course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those

methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines

have been very popular because they provide a vital service to many people. They are free and easy to use. With this

popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to

understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many

sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you

get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to

get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea,

but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent

traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per

click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword

or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools

that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in

traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really

good idea and you will get all the benefits it has to offer.

Thank's and Godbless,
John Caldecott.

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