Sunday, 8 July 2007

Viral Marketing 101 - Not Using It Could Kill Your Business!

Viral Marketing 101 - Not Using It Could Kill Your Business!
By John Caldecott.

Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business.

With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you

exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those

that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it

seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you.

Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public

awareness of one’s product or company. They use many forms of media to reach out to the public without actually

promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged

or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their

friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such,

which one may pass on to another with the company brand or logo or the products description or any other content to

help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To

avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a

person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing.

They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of

incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about

your site and your company. You get to generate a flow of traffic that are potential customers. With a little

ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and

announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it

could kill your business. Along with other schemes and methods in promoting your site, like Search Engine

Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your

advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All

it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a

buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The

Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is

Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing

will provide for you and your sales figures.


Thank's and Godbless,
John Caldecott.

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